Money isn’t just numbers it’s choices, risks, wins, and sometimes, expensive lessons and losses. #INVESTinSTORIES dives into the real-life journeys of Nigerians navigating wealth, work, and financial freedom. From first paychecks to big-money moves, every month we’re unpacking how people earn, hustle, spend, and invest in their future.
No jargon. No pressure. Just real stories about money, because everyone has one. 🚀
#INVESTinSTORIES: This 40yr Old CEO of a Fintech Company Knows Where the Money is; Here’s Her Investment Playbook
From banking to fintech to investment strategy, she’s seen it all. Now, she’s making sure your ₦50K “soft savings” can actually work for you. How did she get here? And how can you start securing the bag? Let’s get into it. 🚀
Act 1: The Money Origin Story – How It All Started
Every successful investor has a money story. Some grew up in homes where investing was second nature, while others had to learn the hard way. For Feyi, the journey began…
- What’s your first memory of money? Did you grow up in a family that talked about investing, or did you figure it out on your own?
I had to navigate the journey of understanding money and investing on my own. While my father invested in stocks and real estate, these were not topics we openly discussed as a family. My exposure came more from observation than conversation.
- What was your first ever ‘investment’? whether it was actual stocks or just betting on something you believed in?
My very first investment was in equities.
- If teenage Feyi had ₦100,000, what would she have done with it? And what would you tell her to do differently now?
Knowing what I know now, I would advise her to take a more balanced approach. Save a portion, invest in mutual funds that grow wealth over time, and perhaps even start learning about financial management early. I’d also emphasize the power of compounding.
Act 2: Leading the Charge – Becoming A Leader in Fintech
From banking to strategy to leading a platform that helps thousands of Nigerians build wealth, Feyi didn’t just stumble into this role she built her way here.
- Before fintech, you worked across key roles in banking, and investment strategy. What was the defining moment that made you realise you wanted to focus on helping people invest?
The defining moment for me was realizing how technology could simplify complex financial products, break down barriers, and empower more people to achieve financial independence.
- What’s the hardest part about managing a fintech business? What’s the most rewarding part?
The most rewarding part is seeing the real impact of the solutions the team have built. I will say the hardest part of managing a fintech business is balancing innovation with regulation while building the right team and culture. You need people who share the vision and can execute at a high level in a fast-paced, evolving space.
- With numerous players in Nigeria’s finance industry, what have been your most significant partnerships in building a fintech business focused on savings and investing?
Building a fintech business focused on savings and investing requires strategic partnerships that drive scale, trust, and efficiency. Our most significant collaborations have been our partnerships with payment platforms, KYC verification providers, which help us streamline onboarding and maintain robust security standards and other market operators like CSCS to improve efficiency.
Mastering Money – Investment Wisdom for Nigerians
Making money is one thing. Growing it is another. And Feyi knows exactly how to do both.
- People often think investing is for the rich! What’s the biggest misconception Nigerians have about it?
The biggest misconception Nigerians have about investing is that it requires a lot of money to get started. With the rise of fintech applications, any Nigerian with a BVN anywhere in the world can start investing with as low as 5,000 naira and build wealth over time. I believe investing is less about how much you have and more about consistency and discipline.
- What’s one investment mistake you see Nigerians making repeatedly?
I believe that one investment mistake Nigerians make is chasing quick returns without fully doing enough research and understanding the risks.
- The Nigerian economy can be unpredictable! What’s your advice for people who want to invest but are afraid of losing their money?
Even in an unpredictable economy you can still grow and preserve your wealth. I would say diversify your investments across different asset classes to manage risk and focus on long-term goals to enjoy the power of compounding rather than short-term gains. Most importantly, invest only through trusted, regulated platforms.
- What’s the best investment decision you’ve ever made? And the worst?
The best investment decision I ever made was taking the time to truly understand financial markets and investment principles. That foundation has guided every other decision I’ve made. The worst? Rushing into an investment opportunity without doing enough research.
Final Act: The Future of Wealth-Building
Beyond the numbers, investing is about impact. Feyi isn’t just looking at the now she’s looking ahead.
- If you could change one thing about how Nigerians think about money, what would it be? And finally, what’s your golden rule when it comes to money?
It's not about what you make, but what you do with what you make.
💬 Do YOU have a money story worth sharing?
We believe everyone has a unique journey with money, and we’d love to hear yours! Whether it’s your first paycheck, your biggest money lesson, or how you turned a side hustle into a main gig; we want to feature YOU in #INVESTinSTORIES.... Share yours here.
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